Information security awareness is an awakening to the threats, risks and vulnerabilities that surround us. It aims to develop safe behaviors and adopt better security practices. If an employee or manager is insensitive to information security, it will be difficult to get him or her to accept the security measures that we want to put in place. That's why you need to be able to target different groups of people to find the right examples and identify with them the risks and threats that they might face. Awareness requires extensive collaborative work with organization members to better understand what security specialists are putting in place. Finally, to be successful in outreach, we should make it an ongoing process and keep up you up to date in information security.